Football club BATE official rebranding

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The most successful club of Belarus

ART DIRECTOR AND DESIGNER. CREATOR OF DESIGN SYSTEM—LOGO*—SUBSIGNS*—FONTS*—KITS*—PATTERNS*—GUIDES*. SPORTS DESIGN STUDIO QUBERTEN, JAN 2020

BATE is Belarus’ most prolific football club, regular participants in European competitions. High-profile victories over Bayern Munich and Arsenal have attracted attention far beyond the city of Borisov. However, big results require big efforts. And it’s not just on the pitch that you need to meet the requirements of the Champions League and the Europa League. The old BATE logo needed to be overhauled and upgraded to be a bit more 2020, where it’s not just necessary to be adaptable via digital media, but vital.

As a result of the redesign, BATE received an entire rebrand, including a logo, sublogos, monograms, patterns and unique spelling. And this is not just a chaotic set of instruments, but connected and harmonious elements to create one whole look. The new logo has been cleaned up and has much more meaning to it. It now stands out very clearly against the logos of other Belarusian teams and is not lost among Europe’s top clubs.

Photo: FC BATE, FC Slavia Mozyr

Video: youtube.com/@fcbatetv

Many thanks to Andrey Kapsky and Alesia Kapskaya for their help with the project
Co-authored works are marked with an asterisk